About Us
We’ve Been There
Dentistry has always been our passion, but there was a time when it started to feel more like a grind. Long days, back-to-back appointments, insurance headaches, and the creeping weight of burnout made it hard to remember why we fell in love with dentistry in the first place. We loved our patients and our work, but something was missing. It felt like we were working for our practice, instead of having our practice work for us.
We realized that being a great dentist wasn’t enough. Patients wanted more than skill. They wanted to feel truly seen, understood, and confident in the care they received. And we wanted more, too. We sought a practice that suited our lives, provided us with freedom, and enabled us to feel fulfilled every day.
It was a wake-up call, and it changed everything for us.

How The Lyons League Came About
That realization led us to create The Lyons League. Our goal was simple. We wanted to show dentists that it is possible to build a practice that is both profitable and purpose-driven, one that is designed around the life you actually want to live.
Through our own journey, we learned how to:
- Break free from the constant headaches and stress of insurance-based practices
- Attract patients who truly value and respect quality dental care
- Build a schedule that gives freedom and flexibility without sacrificing success
- Reclaim the joy, excitement, and sense of purpose that made us fall in love with dentistry in the first place
We discovered strategies, tools, and mindsets that allowed us to take control of our practice, our income, and our lives. And now, we get to help other dentists do the same.
Our Philosophy

We believe your practice should support your life, not take it over. Dentistry can be a source of joy, purpose, and financial freedom—but only if it’s built intentionally. That’s why we focus on four key pillars:
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Patients first: Attract the right patients who appreciate your expertise and respect your time
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Lifestyle-friendly: Build a schedule and practice structure that fits the life you want
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Profit plus purpose: Grow your practice without sacrificing your health, energy, or happiness
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Smart marketing: Connect authentically and ethically with the patients who are the perfect fit for your practice
We don’t just teach strategies. We guide transformation because we’ve lived it ourselves. We know what works, what’s worth trying, and how to overcome the obstacles that stop most dentists from making lasting change.
Who We Work With
We work with dentists who are ready to break free from the old way of doing things. If you’re:
- Overworked and exhausted
- Stuck under insurance pressures
- Unsure how to transition to Fee-for-Service
…we’ll help you build a practice that:
- Runs efficiently without draining your energy
- Attracts high-value, loyal patients who value your work
- Supports the lifestyle, freedom, and balance you’ve been dreaming of
We love working with dentists who are ready to take control, think differently, and put themselves first without compromising the care they give their patients.

Join Us
We know exactly what it feels like to feel stuck. To wake up each day wondering if this is really how your career is supposed to feel. We know the exhaustion, the frustration, and the pressure that comes from trying to balance your patients’ needs, insurance requirements, and your own life. We’ve been there ourselves, and we understand how overwhelming it can seem when you’re ready for something different but unsure where to start.
And we also know what it feels like to break free. To finally take control of your schedule, your income, and your practice. To reconnect with the joy that made you fall in love with dentistry in the first place. To build a practice that actually supports your life, not the other way around.
If you’re ready to step into that kind of freedom, we’re here to guide you every step of the way. We’ll show you how to attract the right patients, run a profitable and purpose-driven practice, and create the lifestyle you’ve been dreaming of without sacrificing the care you provide.
Your journey starts here. Together, we can design a practice and a life that feels intentional, fulfilling, and exciting. We can’t wait to see what you create, and we’re excited to be part of your journey toward a dentistry career that truly works for you.